Kim Joo-Won (Hyun-Bin) is from a wealthy family, smart and good looking. He runs the luxurious Roel Department store, which his family owns. Oska (Yoon Sang-Hyun) is a popular singer around Asia, but he doesn't have musical talent. He is also a womanizer. Joo-Won and Oska are also cousins and highly competitive towards each other.